Grey Matters

By Steve Fradkin, President
The Wizard of Adz

According to the US Census Bureau, adults 50+ represent 37% of the 18+ population.  Demographic trends associated with the aging of the baby boomer population, plus gains in longevity, will grow the 50+ market to over 106 million by 2015 when they will account for 45% of the adult population.  Seniors are, and will become even more so, a social, political and marketing, force to be reckoned with and, hence, a very attractive community to a range of advertisers and marketing sponsors.

This rapid growth has already begun to occur.  There has been exponential growth among seniors across the nation.  According to the census report, the US senior population increased by 15.1% between 2000 and 2010, while the population in general only increased by 9.7%.

And the senior market is a lucrative one.  The United States Mature Market…

·        Is the most affluent of any age segment

·        Accounts for 60% of all healthcare spending, 74% of all prescription drugs, 51% of all over-the-counter drugs

·        Acquires 41% of all new cars

·        Purchases 25% of all toys

·        Accounts for 80% of all luxury travel

Adults 50+ control a household net worth of $19 trillion, own more than ¾ of the nation's financial wealth, hold 70% of all money market accounts and certificates of deposit assets and have an income per capita that is 26% higher than the national average.

Whatever you’re marketing — financial services, retirement communities, health care, automobiles, insurance, nursing homes, vacation destinations and services — seniors represent an increasingly important target for you.

But talking effectively to seniors is a whole different ballgame.

·        We helped a retirement community sell out 70% before groundbreaking (a national sales record).

·        We helped a 100-year-old bank triple in size in just 7 years.

·        We helped a dietary supplement maker pull more inquiries than any other ad in the magazine.

We can help you, too — help you reach the growing, lucrative senior marketplace.  To see some of our case histories, check out our new website WizardOfAdz.com and click on Strategic Case Histories.

Let us evaluate your specific situation with you, and tell you how we can help you reach your target market better.  Call Sharon at 781-821-1818 or email Sharon@WizardOfAdz.com today,