Aaaaah-mazing!

by Steve Fradkin, President
The Wizard of Adz

One of our ads worked so well, we had to stop running it.

It’s true.  The ad pulled so many responses, and yielded so much business, the client couldn’t import enough product to satisfy the demand.  We had to pull the ad before it ran again.

As those TV infomercials say: Aaaaah-mazing!  But wait…there’s more.

·        One ad we did in a national professional magazine tripled the client’s usual response, and won us an award for advertising achievement from the publication.

·        A campaign we did for a retirement community worked so well, the units were 70% sold out before construction began — breaking a national sales record.

·        One client — a century-old company — tripled its business volume in the 7 years we did their advertising.

So you’re probably asking yourself, “How can one small advertising service produce results this spectacular, especially for local clients?”

Good question.

I’ll let you in on a little secret.  We didn’t do it alone.  We had help.

All of these companies had one thing in common: they dared to reach for greatness.  They were willing to listen to outside-the-box thinking and follow strategies that defied conventional wisdom.

And while none of these tales are everyday occurrences, they are nonetheless just a few of the many success stories we’ve been a part of because of strategic planning and execution of our clients’ marketing communications.

I could talk about these stories for hours — but there’s one story I’d rather discuss with you: yours.  Are you ready to reach for greatness?  Ready to take the leap from punchy graphics and cute headlines to strategically planned advertising?  Ready to increase your advertising effectiveness without increasing your marketing costs?

Give us 15 minutes of your time, and let us show you how these and other strategies played out — and how we can help you make yours the next Aaaaah-mazing success story.  Call Sharon at The Wizard of Adz (781-821-1818) or email Sharon@WizardOfAdz.com.