There’s No Business Out There

By Steve Fradkin, President
The Wizard of Adz

I heard a real estate agent on TV recently, reacting to the announcement that February was the worst month for home sales ever on record.  He said “We’re not selling anything because there’s no business out there.”

I’ve got news for him: yes there is.

People are buying homes — both new and previously owned.  And while they may not be lining up at the door waiting to make an offer above the asking price, buyers and sellers are keeping some real estate agents quite busy.

I’ve long maintained that, for small businesses, the economy is like the tide.  It really doesn’t matter whether the tide is high or low.  For small businesses, there’s always going to be enough water.  At low tide, though, you have to work a little harder to fill your bucket.

What’s in the bucket?

Working a little harder to keep your business rolling means increasing and streamlining your marketing effort.  It means an aggressive and innovative approach to advertising, direct mail, publicity, etc.  Of course, you could always wait for the tide to come in (wait out the recovery), but you might need (or want) the water somewhat sooner.

Your more aggressive and innovative approach means:

·        Doing more advertising, publicity and direct mail (depending on your business, of course) and getting involved with social media like Facebook and LinkedIn.  In many cases, you may not even have to increase your budget in order to get better results.

·        Sharpening your definitions of your target market, product (or service) benefits, and media plan to maximize exposure with your target market, while minimizing the dollars flowing between your coffers and those of the print, online and broadcast media, etc.

·        Re-working (or re-creating) your website so your company comes up first on the Google list.  You can even purchase key words that will automatically trigger your company when requested by Google users.

Grab your bucket and let’s get some water together

Really…now that the economy is recovering, why would anyone want to hide their business from prospective customers?  Get out the word — now, before your competitors do.  Bring in those dormant customers with a comprehensive marketing strategy and execution designed by The Wizard of Adz to do exactly that.  Because regardless of what that real estate agent said, there is business out there.  And it’s waiting for you to call it in.

Call Sharon at 781-821-1818 or email her at Sharon@WizardOfAdz.com.  Let us show you what well-crafted strategies have done for other clients, and — most importantly — what we can do for you.